Factors Impacting the Sale of Your Property

There are several factors that impact the sale of your property, they include: location, condition, economic factors, timing, price, and marketing.  Ultimately, these factors boil down to two: price and marketing.

Location: There is an old saying in real estate, "The three most important factors in real estate are location, location, location."  This is still true today.  Properties that have a good location offer great advantages such as schools, transportation, views, and tranquil settings, to name a few.  Properties perceived to have a less than ideal location, such as being located on a busy street, poor views, etc, compensate for location by adjusting their price relative to comparable properties.

Condition: The condition of a property can be extremely important.  First impressions are lasting.  Items such as landscaping and a fresh coat of exterior paint can make a huge difference in "curb appeal" and the ability to get buyers in the door.  Once inside, the interior becomes equally important. De-cluttering helps any property look larger. Clean and tidy surfaces are always more appealing.  Condition includes smaller cosmetic items, as well as major considerations, such as, age of the mechanicals and roof, structural issues, and more.  Properties in poor condition must compensate by adjusting price relative to the competition.

Economic Factors:  Clearly, the economy has a major part to play in the real estate industry.  A minor change in interest rates can have a big impact on a buyer's purchasing power.  Additionally, if consumer confidence is up, so are prices.  There are many economic factors such as these that can affect price.

Timing: Historically, "Spring Market" has always been the time of greatest supply and demand for residential real estate.  However, a well-priced house, with strong marketing can sell at any time of the year and still obtain a strong price.  Sometimes, properties not facing the competition of spring market fare better, as there can be less competition.  Seasonal factors can sometimes affect price both negatively and positively.

The four factors above ultimately are adjusted for by the price.  If your property is in a premium location, in excellent condition, the economy is outstanding, and your timing is good, your price should reflect that.  If any of these factors is less than ideal, price should reflect that as well.

Price: My objective is to help you:

v     obtain the highest price

v     in the shortest time

v     with the least amount of stress

v     without leaving any money on the table

Generally, the closer your property is priced to market value the higher price you will receive in the quickest amount of time.  This will minimize your stress level.  Properly priced properties generate interest and excitement and often result in a higher price than if initially priced too high.  High prices lead to longer market times and lower prices.  Estimating a list price is both an art and a science. It takes into consideration the statistical data provided by the Multiple Listing Service (MLS) of sold properties and the existing competition that is for sale.

Marketing Plan: A comprehensive marketing plan that strategically target markets buyers will assist you in obtaining the best price for your property in the shortest period of time.  Since we do not know if your prospective buyer lives around the corner or around the world, we will employ a multi-media marketing campaign that not only utilizes local advertising media but also emphasizes some of the most advanced technology and Internet resources available to the real estate industry.

I look forward to the opportunity to form a productive partnership with you to strategically price and market you property to maximize your gain. To learn how I can help you, click here.